In the grand history of horrible logo remakes, Cracker Barrel is nowhere near as Legendary as what Doug Burgum did to the state of North Dakota.

Fonts matter.

Logos are tough to design.

In one basic image, you’re supposed to encapsulate an entire brand and make it memorable enough that people will come to recognize it and associate positive feelings when they see just the logo.

Some logos look great until they are launched to the public, at which point the realization strikes that the logo is surprisingly offen…