Lone Prairie

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Lone Prairie
How to write the perfect headline, backed by science and snake oil.
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How to write the perfect headline, backed by science and snake oil.

Julie R. Neidlinger
Mar 31, 2025
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Lone Prairie
Lone Prairie
How to write the perfect headline, backed by science and snake oil.
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Image © Julie R. Neidlinger. All rights reserved.

“Headlines are all the rage in the online content marketing world now, and I’m not talking about President Truman pulling one over on Dewey and the Chicago Tribune,” I wrote in a blog post on January 12, 2015.

That’s a terrible hook.

I’ve always known I wasn’t the greatest headline writer, either.

Lousy Writ…

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