Here's my complaint -- although that word implies that I care more than I do -- about the original logo: it doesn't scale well. By that I mean it's too busy for a business card. Trying scaling that logo down to 1.25" in width and stick it in a Word business card template, and good ol' Uncle Herschel becomes just a shell of his former self. (But I'll also grant that the old logo is so recognizable that nobody is actually looking at the details anyway...the subconscious will fill in those details automatically.)
Now, the new Nodak logo hurts my brain, and I'm tempted to say that I will NEVER travel to North Dakota because of that logo. 😁
Here's my complaint -- although that word implies that I care more than I do -- about the original logo: it doesn't scale well. By that I mean it's too busy for a business card. Trying scaling that logo down to 1.25" in width and stick it in a Word business card template, and good ol' Uncle Herschel becomes just a shell of his former self. (But I'll also grant that the old logo is so recognizable that nobody is actually looking at the details anyway...the subconscious will fill in those details automatically.)
Now, the new Nodak logo hurts my brain, and I'm tempted to say that I will NEVER travel to North Dakota because of that logo. 😁